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MONTHLY LISTENERS MAXIMUM

I was thinking it could be useful for marketing teams to have a view on when the artist hit his top monthly listeners with the exact date of when that happened, with a clickable link to the chart showing when and how he was able to do that. Is it possible to add? This would save us time trying to find the right timeframe manually

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  • Nate Hutchison

    Team•

    Feb 11, 2025

    Interesting idea - to make sure I understand, you are looking for a type of “All time Maximum” for Spotify Monthly Listeners which shows the date, and the value of that maximum? We should be able to build out something that would achieve that functionality.

    To help guide what we can do, how is your marketing team using this? Do you share on social media / share internally? Or do you more find yourself analyzing what happened before and after that date?

    I did want to share that we do have a section for Milestones which does show the dates when an artist hits a new maximum for notable thresholds like 50K, 100K, 500K, 1M, etc. Below is an example of how it looks for Spotify Monthly Listeners, but we do have this available for most key metrics.

    • Robert M. Bagunda

      •

      Feb 12, 2025

      Yes I noticed the Milestones section, which is a great tool for setting up goals to reach.

      I think this could help marketing teams analyse more in depth where the monthly listeners really come from. By having a “top monthly listeners” button, along with the date it occurred, it would help us contextualise how those monthly listeners are formed and what influenced it exactly!

      In my opinion we also need to have a tool that can distinguish monthly listeners coming from back catalog and those coming from listeners via a featuring so that we can evaluate the true value of an artist more precisely. It would also be effective to analyse the impact of a certain featuring on the global monthly listeners!

      • Nate Hutchison

        Team•

        Feb 14, 2025

        Hi Robert

        Thanks for clarifying what you then do with it. Showing it in isolation as a stat may not be as helpful as some way to easily find the all time peak.

        I think thats a great idea for a tool, but unfortunately the data is not readily available in that context. But there are still things we can do to better indicate organic growth vs one time growth. How have you generally been isolating listeners that come from a features so far?

        • Robert M. Bagunda

          •

          Feb 19, 2025

          Well I have not been able to do that correctly. Right now to find the peak monthly listeners I have to manually set a time frame (less than 2years) and analyse what exactly brought those monthly listeners. It’s a great thing to have the choice to mark when the releases occurred, when the concerts took place etc.

          What data do we exactly need to make this possible? Cause technically, we have the information of how many monthly listeners artists gain per day. If there is a featuring, is it not possible to analyse how much both artists took and what or how it influenced their monthly listeners? This would be a first step to differentiate listeners coming from feats and listeners coming from the artists’ catalog

          • Nate Hutchison

            Team•

            Feb 19, 2025

            I see. Unless we are able to get the actual stream data from a track we will not be able to be 100% accurate, and unfortunately that is not possible to get right now.

            However I see what you are saying about maybe a cross artist growth. You would be able to use the Comparison Pro tool on the platform to be able to easily compare how growth affected two artists. We offer views for daily growth metrics and cumulative totals. See below:

            Cumulative Spotify ML:

            Daily Change Spotify ML:

            Im hoping this could at least help with how you have been doing this analysis